Thursday, November 20, 2014

DIRECTV announces it will have 4K content

By Devin Brown


On Thursday Nov.13, in El Segundo, Calif., DIRECTV announced it would start streaming the next day in 4K to Samsung 2014 4K televisions. 

Using its Genie HD DVR, the company said it would have more than 20 different movie titles available to stream via an internet connection. The company said it would only stream movies and will change to broadcasting in 4K when demand increases. 

Romulo Pontual, the executive vice president for DIRECTV, said in a press release, “for more than 20 years, DIRECTV has been changing the way people watch TV as the first to move the industry from analog to digital to HD and now the ultimate TV experience with 4K TV. The picture quality and depth of detail that 4K provides is nothing short of remarkable.”
In this image released by DIRECTV, it shows the Genie HD DVR, with
this device Samsung 4K TVs can play 4K movies. (DIRECTV)

Kip Chambers, a DIRECTV dealer and AV installer, believes the announcement will have low impact on the 4K market. He blames the availability of 4K content on the consumer market. 

“Mainly no one wants it,” Chambers said. “I’ve had one customer buy a 4K TV. It’s hard to just try to explain what 4K is without being able to demo it.”

Adam Tillman, the director of digital cinema for Megaplex Theatres, said Sony is leading the movie market with 4K. He said Sony Pictures has more than 2,000 movies filmed or re-mastered in 4K.

Chambers said he would rather use the 4K media player from Sony. The company currently sells nine different 4K TV models. The media player only works with Sony 4K TVs. 

James Merrill, a salesman at Kelly Electronics in Logan, Utah, said he hadn’t heard about the new press release from DIRECTV. He said it will be a long time before DIRECTV broadcasts in 4K. He said the company currently broadcasts in 1080i and uses 1080p for pay-per-view movies.

Chris Laughlin, a salesman for National Satellite in Logan, Utah, said National hasn’t received any training from DIRECTV on how to use 4K movies on DIRECTV’s Genie DVR. 

“People are going to view it like 3-D,” Laughlin said. “I’ve had four people in the last couple of years ask about that. I don’t think people will take advantage of it.” 

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